Neiman Marcus Unveils The Art Of Fashion Campaign Featuring Artist Andreas Sjödin

DALLAS,¬†Feb. 12, 2014 Neiman Marcus¬†announces Andreas Sj√∂din as the photographer of The Art of Fashion for Spring 2014. The campaign includes twenty-six images of innovative fashion and will appear in the March edition of the¬†Neiman Marcus publication,¬†the book¬†. Versions will also run in the March issues of¬†Harper’s Bazaar,¬†Vogue¬†and¬†Vanity Fair.


Sj√∂din was raised in the suburbs of¬†Stockholm. He spent his first 10 years working as an art director on ad campaigns for international fashion companies. “During that time, I got to work with all the important photographers, the most important being [Richard] Avedon,” he says. “Working with him, I realized, Wow, there is an even better job in this industry than art director and that is being a photographer! The energy and passion he had, even at 75, was like a child. I wanted to be like that.”

“Andreas Sj√∂din isn’t interested in just beauty,¬†says¬†Eddie Nunns, Vice President of Neiman Marcus Brand Creative.¬†Each photograph must contain an element of surprise – something that will captivate the viewer.” Other notable photographers of The Art of Fashion campaign have included¬†Richard Avedon,Arthur Elgort,¬†Helmut Newton,¬†Annie Leibovitz,¬†Lillian Bassman¬†and¬†Paolo Roversi.

The Art of Fashion was a revolutionary step for a retailer,¬†as the campaign was designed to feature cutting-edge fashion and provocative photography.¬† Designer merchandise featured for Spring 2014 includes: Akris,¬†Alexander McQueen, Azzedine Ala√Įa, Burberry Prorsum, Chanel,¬†Christian Louboutin, Dior, Dolce & Gabbana,¬†Emilio Pucci, Gucci,¬†Jil Sander, Lanvin Paris,¬†Manolo Blahnik, Mary Katrantzou,Nina Ricci,¬†Oscar de la Renta,¬†Peter Pilotto, Proenza Schouler,¬†Ralph Lauren¬†Collection, Saint Laurent,Stella McCartney, The Row,¬†Tom Ford¬†and Valentino.

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