Samuels Expands Private-Label Program To Online

Austin, Texas–Samuels Jewelers announced recently that it is now offering the promotional financing payment plans available through its private-label credit card to purchases made online, per customer demand.


According to a release from Mumbai-based retailer and manufacturer Gitanjali Gems, parent company of Samuels, in-store results with the Diamond Elite credit card exceeded expectations and the company anticipates the same level of response with online shoppers on its newly re-launched website.

“Our customers requested the convenience of accessing all of our in-store financing plans on our website for added convenience when making large purchases,” said Gitanjali Gems Chief Operating Officer Michael Feinman. “We want to provide the easiest user experience whether customers shop in-store or online.”

The Diamond Elite is one of the few cards in the jewelry industry to offer customers promotional payment plans ranging from six months to five years, Gitanjali said. The cards also have no annual fee and include exclusive offers and online account management.

Owned by Gitanjali USA, Samuels Jewelers is based in Austin, Texas. The company also operates Samuels Diamonds and Rogers Jewelers.