Cosmosprof Asia 2013 Closed with 10% Growth in Visitor Numbers

HONG KONG, Dec. 3, 2013 Cosmoprof Asia, the largest and most definitive beauty trade event in the Asia Pacific region has closed after another successful edition. The show, held at the Hong Kong Convention and Exhibition Centre from 13 to 15 November, is widely acclaimed by the global beauty industry and attracts tens of thousands of trade visitors each year.



The event, celebrating its 18th year, posted impressive numbers:

— 60,985 visitors (up 10% over 2012) with remarkable growth in overseas visitor numbers including theUSA (+10%) and European countries such as Germany (+27%), Italy (+19%) and Spain (+23%), together with emerging Asia Pacific markets including India (+74%), Malaysia (+21%) and Vietnam (+12%). The number of visitors from Israel and UAE also registered double-digit growth.

— 76,200 sqm of exhibition area (up 3% over 2012)

— 2,168 exhibitors (up 10% over 2012) from 43 countries and regions

— 22 country and group pavilions which include the largest-ever Korean pavilion – a collection of 190 companies in skincare, make-up, nail, personal care, formulation and packaging solutions.

— More than 340 members of the local and international media, and journalists, covered the event.

Exhibitors reported excellent results and were extremely impressed by the business opportunities in Asia.


“It’s important to highlight that beauty in Asia has always been perceived differently from Western countries. But today two different regions of beauty come close, thanks to Cosmoprof Asia. Cosmoprof Asia could blend the value from East based on harmony and essential with the western design, creating new visions at the very end a new market,” said Mr. Romualdo Priore, Executive Marketing Director of Chromavis/Fareva Group, Italy.

“Cosmoprof Asia is as busy as ever and very professionally organised. It’s a pleasure to work with such a professional beauty exhibition. We come here because it is the biggest worldwide in which beauty experts from all five continents come to visit. We will definitely return next year as we meet the right buyers and also exciting clients for our business,” said Joanne Mazzitelli, International Training Director, THALGO Cosmetics, France.

“We are 100% for Cosmoprof events. We exhibit in Cosmoprof Asia since the first edition. It is a ‘must’ for us, as it is a meeting point for branding in the Asian market, just as Bologna is for the European market,” said Patrick Chabert, Director of Ericson Laboratoire, France.

International Buyer Programme

For the 7th consecutive year, Cosmoprof Asia organised the International Buyer Programme to facilitate direct contact between exhibitors and international buyers. Prominent buyers from UAE, Australia, mainland China, India, Japan and New Zealand were invited to meet one-on-one with exhibitors of their choice. During the 3-day event, 172 one-on-one business meetings took place at the International Buyers Lounge.

“This is an excellent programme to put us in contact with quality suppliers. We have very fruitful meetings and placed orders with a UK supplier of depilatory cream and body care lotions. We are extremely satisfied with the pre-fair arrangement and onsite assistance provided by the Cosmoprof Asia team. Thank you!” said Khamidullo Ismatullaev, Managing Director, Worldwide Distribution Center from UAE, the new Focus Country of this edition.

New Nail & Accessories Sector

A new exhibition area has been dedicated to “Nail & Accessories”. Located at the Grand Hall & Foyer, this new sector presented 128 exhibiting companies and was enlivened by the “International Nail Days”, a 3-day programme carried out at the Grand Foyer main stage.

The kick-off seminar on 13 November featured Silvia Fossati, the Editor-in-chief of LOVE NAILS magazine from Italy, who reported on the colours, textures and trends of global nail art. On 14 November, beauty bloggers from Los Angeles, Paris, Hong Kong and Shanghai came together, virtually and in person, at the media event “Let’s Connect with International Beauty Bloggers” to demonstrate unique nail art creations and review the hottest trend for nail and fashion. On the same day, the top 10 winners of the “Like my Nails!” Facebook contest were invited onstage to display their creations and receive their award. The International Nail Days reached a crescendo with the prestigious “Hong Kong Professional Nailist Union Competition 2013” which brought together 250 contestants from around the world.

“It has been a successful experience,” said Tracey Leacock, President of Polychromatic, a Division of Keystone USA. “We want to stay in the Nail sector at the Grand Hall next year. We met many important brands like L’Oreal, Revlon, Coty and many others from Europe and Asia with high profile.”

Spotlight events: Hair shows and Seminars

Cosmoprof Asia hosted a live performance by Intercoiffure Mondial President and hairstyling superstarKlaus Peter Och at the “Intercoiffure, Vision of the Elite” show as well as famed celebrity stylists and SHISEIDO PROFESSIONAL’s top specialist Tadashi Harada at a hair show titled “SHISEIDO PROFESSIONAL’s Beauty Odyssey”. Both shows gathered more than 2,000 hairdressers and salon owners from across the world.

All seminars and concurrently-held events were fully attended. The 6th “Cosmoprof Asia Spa Conference” featured 13 high-calibre spa leaders who spoke on topics covering the operational and marketing aspects of a spa business, including a keynote “Top Ten Global Spa & Wellness Trends” presentation by Susie Ellis, President of Spafinder Wellness, Inc. and CEO/Chairman of Global Spa and Wellness Summit (USA). The seminar programme includes the “International Cosmetic Conference 2013: Seize the Opportunities of Cosmetic Channel Sales in China”, “Japan market: Consumer Needs and Sales Channel” as well as “Finding Equilibrium: Autumn/Winter 2014/15 Forecast Trends”.

“Cosmoprof Asia continues to expand and innovate and remain the only event in the Asia Pacifc region for the global beauty industry,” said Duccio Campagnoli, President of BolognaFiere Group “We are proud to offer a powerful Cosmoprof platform that continues to meet the expectations of beauty professionals from all over the world.”

“Cosmoprof Asia continues to win accolades from both buyers and suppliers as an excellent forum for business and knowledge. It has become the must-attend event in the Asia Pacific region for the global beauty industry. We look forward to delivering an even better Cosmoprof Asia in 2014,” said Michael Duck, Executive Vice President of UBM Asia Ltd.

Notes to the editors:

Cosmoprof Asia is organised by Cosmoprof Asia Ltd, a joint venture company between UBM Asia Ltd and BolognaFiere Group.