TruthBeauty Takes The Stress Out Of Finding Non-Toxic Makeup And Hair Products

Would you be able to rattle off a list if someone were to quiz you on the toxic ingredients found in shampoo or nail polish? Even with beauty product labeling apps like Think Dirty, there are still many harmful chemicals lurking in personal care products that are overlooked.This is where Harvard Business School MBA student Jessica Assaf and Sleigh Bells frontwoman Alexis Krauss come in. To help consumers to pay closer attention to what goes on their bodies, the duo co-founded #Truthbeauty, a game-changing project that aims to offer women and men the “safest, highest-performing and most affordable products on the market.”The team partnered with 10 companies to launch two bags: one with five skincare products, and the other with five makeup essentials. They recently launched a Kickstarter campaign to pre-sell their products.

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