Technology Connects Art Community For Rapid Exchange Of Ideas

Spreadshirt reinvents laFraise to the delight of the cutting-edge global design community

BERLIN, Feb. 12, 2014  Spreadshirt, the e-commerce platform for creating, selling, and buying ideas on things that consumers love to share, use and carry, is pleased to announce the re-launch of its partner site laFraise. The social network for graphic designers and artists amps up the engagement experience with a new and improved, fully optimized platform for mobile devices. laFraise empowers graphic designers and artists to connect, share, learn, inspire, and interact with each other and fans globally. The improved site allows designers to submit and share designs via multiple mobile platforms and social media channels for the entire community to vote on. Through social response the laFraise platform ignites a designer’s and artist’s individual brand recognition. This model inspires innovation, creativity, and friendly competition with lively commentary and real time feedback on user submitted designs.

“The investment in laFraise to create a “Social Network for Graphic Designers and Artists” is a natural step for Spreadshirt.  Spreadshirt makes it easy for anyone to publish their ideas for sale on merchandise, and laFraise is now rebuilt to allow people to develop their ideas and talent.  The laFraise community connects artists, designers and fans for a continual exchange about designs and even voting on the most preferred designs. The easy to use and fun format empowers each of them to build their own following,” notes Philip Rooke, CEO Spreadshirt

The new laFraise look is modern, fresh, and moves the community from a mere design competition to a true graphic design platform to connect designers, illustrators, and customers. In addition to connecting artists and fans, laFraise continues to offer contests on a regular basis, and selected designs will be available for print on demand. laFraise is well positioned to become the world’s most successful platform for the rapid exchange of ideas for graphic designers, artists and their fans.

About Spreadshirt
Spreadshirt (www.spreadshirt.com) is the e-commerce platform for creating, buying and selling ideas on things consumers love to wear, use, and carry. For the more than 45,000 active online shops selling around the world in 2012, the Spreadshirt platform offers a flexible, risk-free, print-on-demand approach with multiple points of sale. Spreadshirt’s fulfillment service handles everything from production and payment to shipping and customer service.

Founded in Leipzig, Germany, Spreadshirt is a global company with Headquarters in Germany and the United States and factories in North America, Germany and Poland to allow rapid delivery to customers.  For additional information, visit Spreadshirt on Twitter, Flickr or Facebook.

About laFraise
laFraise (www.lafraise.com) is the social network for graphic designers and artists. It offers a great and easy way to connect, share, learn, inspire, and interact with other designers, artists and fans on a global-scale.

Founded in 2004 in France, laFraise was originated to print designs on t-shirts. It soon evolved into an inspirational platform for artists. In the years to come, its huge graphic designer community turned it into the largest European t-shirt design-competition.

Early in 2014, laFraise experienced a complete re-launch of its platform with an improved and responsive, touch-optimized website. The new platform is designed to ignite graphic designers’ and artists’ individual brand recognition by means of social response.