Surmesur brings Canadian custom menswear concept to Chicago
QUÉBEC, Sept. 20, 2016 Hot on the heels of its first store opening in the U.S., Surmesur, Canada’s made-to-measure retail success story, has brought its original custom menswear concept to Chicago.
After a year of planning and searching for the perfect fit, Surmesur Chicago is now open for business at 200 North LaSalle St., in the heart of the city’s famed financial district.
“We’ve had Chicago in our sights for a long time,” said François Thériault, who, with his brother, Vincent, co-founded Surmesur in Québec City, Canada, in 2010. “In fact, thousands of Chicagoans have walked past our door every day over the last few months while we were inside, working on the finishing touches – well, those doors are now open.”
As one of the country’s largest cities, Chicago was a logical choice for the rapidly expanding clothing company and its original shopping concept.
“The concept is simply to democratize made-to-measure menswear by making it accessible to everyone, offering men a customized shopping experience in an unpretentious environment where they can be themselves,” Thériault explained.
The Surmesur experience starts with a four-step process: the selection of fabrics, followed by the selection of options from collars to cuffs to buttons and more, the taking of measurements by the company’s measurement specialists, and finally, the fitting.
The company combines traditional tailoring with technological innovation, as clients who open an account get access to The Studio, an online creation program that allows them to design their made-to-measure suits and shirts and to view the finished product before placing their order, all from the comfort of home. More such innovations are in the works, as the company continually strives to take the made-to-measure experience to the next level.
With shirts starting at $60, suits starting at $375, and more than 8,000 quality fabrics to choose from, the Thériault brothers believe residents of the Windy City will warm to the experience the brand has to offer.
The Chicago store is the eighth for the custom menswear retailer and the second outside Canada’s borders, with the recent opening of Surmesur Pittsburgh.
The store opening has created a dozen new jobs in Chicago.