Nothing Seems To Be Working For Abercrombie & Fitch

Nothing Seems To Be Working For Abercrombie & Fitch

Abercrombie & Fitch is trying everything to get teens and college kids to come back to its stores. It’s eliminating clothes with logos, rolling out new store designs and culling underperforming locations while attempting to cut $200 million in costs.

Yet it seems that nothing’s working.

The teen apparel retailer reported dismal results on Wednesday, with sales falling 12 percent for the quarter from a year ago, despite the multitude of changes meant to spur a turnaround. Chief executive Mike Jeffries blamed the struggles on weak store traffic and overall turbulence in the teen fashion industry.

“It is very clear that the young apparel sector in which we operate is going through a period of disruption, and turmoil,” Jeffries said on a conference call with analysts on Wednesday. When reached for additional comment, Abercrombie referred to Jeffries’ statements on the call.

Read article: Nothing Seems To Be Working For Abercrombie & Fitch.

Nothing Seems To Be Working For Abercrombie & Fitch.

Nothing Seems To Be Working For Abercrombie & Fitch.

Nothing Seems To Be Working For Abercrombie & Fitch.

Nothing Seems To Be Working For Abercrombie & Fitch.

Nothing Seems To Be Working For Abercrombie & Fitch.