Lemz overall winner Dutch Design Awards with Sweetie

SweetieThis weekend, the annual Dutch Design Awards were presented in the Klokgebouw in Eindhoven. This year, the design prizes were awarded in six categories. In addition, there were prizes for young talent (Young Designer Award) and for the best client (Best Client Award). Big winner is Lemz: the design studio won with Sweetie in the category Service & Systems, and also carried off the Future Award.

Future Award
Sweetie, developed for Terre des Hommes, fights sex tourism online through an avatar that has the appearance of a young girl. With the Future Award for Lemz, the international jury, chaired by Atzo Nicolai (DSM), rewards a design project with a strong journalistic approach that touches on a relevant theme and raises both legal and ethical questions. According to the jury, Sweetie is not only a convincing example of what design can do for us, but it also questions the role of design.

Other categories
The winners in the other categories are Sochi Project (Kummer & Herrman, Communication); Rescue Tip Board (Spark design & innovation, Product); Rotterdam Centraal (Benthem Crouwel, MVSA Architects and West 8, Habitat); Haute Couture Fall 2013 (Viktor&Rolf, Fashion); and The In Vitro Cookbook (Next Nature Network, Design Research).

Industrial designer Dave Hakkens received the Young Designer Award, the special incentive prize for young talent. Artis was awarded the Best Client Award.

Dutch Design Awards
Dutch Design Awards are internationally renowned awards for the best design in the field of Dutch design. Together, the awards ceremony, an exhibition of the work of all the finalists during Dutch Design Week, and the annual edition of the Dutch Design Yearbook (in collaboration with nai010 publishers) constitute a platform for Dutch design across its full scope.