EXPRESS And Supermodel Kate Upton Hosted Live Fashion Show In South Beach
NEW YORK, March 14, 2014 EXPRESS, Inc. (NYSE: EXPR) and supermodel Kate Upton stunned South Beach with the retailer’s Summer 2014 Runway Show at The Raleigh Hotel on Thursday, March 13th. In conjunction with the EXPRESS Summer 2014 Campaign, the brand staged a live outdoor fashion show where the industry’s most coveted male and female models showed off the latest collection. The U.S. specialty retail apparel chain offering dual-gender merchandise for work, casual and going out, has staged similar runway events in New York, Las Vegas, Chicago, and Mexico City.
“I had a blast at the EXPRESS Runway Show last night,” said Kate Upton, newly announced EXPRESS Brand Ambassador. I loved all the looks that came down the runway and it was so fun to get a sneak peak at what the hottest summer trends will be. I seriously cannot wait to update my wardrobe!”
I had a blast at the EXPRESS Runway Show last night
To celebrate the Runway Show, EXPRESS kicked-off the festivities with special appearances by supermodel Kate Upton and Miami Heat’s Chris Bosh, live DJ sets headlined by A-Trak, DIY screen printing by P.S. I Made This, nail and hair styling stations, giveaways and more. Fans were encouraged to get in on the behind-the-scenes action by following #EXPRunway and visiting express.com/runway for live Instagram, Twitter and Pinterest updates from the show.
About EXPRESS, Inc.:
EXPRESS is a specialty apparel and accessories retailer of women’s and men’s merchandise, targeting the fashion-forward 20 to 30 year old customer. For over 30 years, the company has offered a distinct combination of fashion and quality at an attractive value for multiple lifestyle occasions: casual, jeans, work, and going out. EXPRESS currently operates more than 600 retail stores, located primarily in high-traffic shopping malls, lifestyle centers and street locations in the United States, Canada, Latin America, and the Middle East. Merchandise is also available on the company e-commerce website, EXPRESS.com.